Fred. Olsen Cruise Lines has swept the board at the first-ever ‘Cruise International Awards’, held at the Soho Hotel, London on 14th September 2011. The cruise line won the hotly-contested accolade of ‘Cruise Line of the Year’ in these new awards, which attracted some 180,000 votes from readers of Cruise International magazine and keen cruise customers, across 20 categories. The top award was presented to Fred. Olsen by Adam Coulter, Editor of 'Cruise International' magazine, celebrity business ‘guru’ Nick Hewer of TV’s The Apprentice and Classic FM’s John Suchet.